MYOB

 

frankie press

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The brief: Make accounting software cool. Demonstrate product features for younger consumers. Position brand as go-to for creative small business.

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What happened: In collaboration with MYOB, we scouted out creative businesses that used the software and also had a story to tell – including a swimwear designer and a Mexican restaurant. Using frankie writers and photographers, we shot business owners in their workplace and had them tell us the triumphs and setbacks that got them where they are, plus how MYOB had helped them reach their goals. This rolled out across print and digital platforms, supporting a wider ad campaign. A later iteration of the platform involved a sponsored podcast called “Great Job!”. I produced and hosted the interview show, featuring honest chats with inspiring female entrepreneurs.